Focus Groups

‘Focus Groups’ is one of the techniques used by the Project Management in ‘Collect Requirements process’. This technique is very useful because it gives the project manager a good understanding of the expectations, features and other aspects about a proposed product. The project manager may share perceptions about expectations and then asks each member in the focus group to give their opinion. The project manager acts as a facilitator and moderator during the discussion. The project manager also listens attentively to each individual’s expectations and then attempts to arrive at a conclusion that is representative of the overall opinion of the group. This is also considered as a form of qualitative research because the information gathered represents opinions of the various individuals in the group.